Free SEO Tools, Templates & Checklists for Indian Businesses
8 professional-grade SEO resources — ready to use, no signup required. Built by the team at Kalindi Marketing to help Indian businesses execute SEO like a pro agency.
All 8 Resources at a Glance
Compare every tool and find the right one for your needs.
| # | Resource | Type | What's Included | Best For |
|---|---|---|---|---|
| 1 | SEO Readiness Checklist | Checklist | 16-point printable checklist covering technical, on-page & off-page SEO | Businesses preparing for their first SEO campaign |
| 2 | SEO Agency Evaluation Scorecard | Scorecard | 15-item scoring sheet with weighted criteria & rating guide | Companies comparing SEO agencies before hiring |
| 3 | SEO Content Calendar Template | Calendar | 12-month content planner with topic clusters, publishing schedule & KPI tracker | Marketing teams planning a year-long content strategy |
| 4 | Keyword Research Template | Template | Spreadsheet with search volume, CPC, competition, intent & priority scoring | SEO specialists building keyword maps for clients |
| 5 | Technical SEO Audit Checklist | Audit | 40+ point audit covering crawlability, speed, schema, Core Web Vitals & security | Developers and SEOs running technical site audits |
| 6 | Link Building Pitch Template | Pitch | 5 email templates + outreach tracker spreadsheet | Link builders and PR teams doing digital outreach |
| 7 | SEO Report Template | Report | Monthly/weekly report template with traffic, rankings, backlinks & ROI sections | Agencies reporting to clients or internal stakeholders |
| 8 | GEO Readiness Checklist | GEO | 12-point checklist for AI citation readiness (ChatGPT, Gemini, Perplexity) | Brands preparing for the generative AI search era |
Download Each Resource
Click any card to download the template instantly.
SEO Readiness Checklist
A comprehensive 16-item printable checklist to assess whether your website is ready for an SEO campaign. Covers technical foundations, on-page essentials, and off-page prerequisites.
- Technical SEO prerequisites (crawl, index, speed)
- On-page optimization checklist (title, meta, headings)
- Content quality & structure assessment
- Backlink profile health check
- Local SEO readiness (if applicable)
- Printable PDF format
SEO Agency Evaluation Scorecard
Stop guessing which agency to hire. This 15-item scoring sheet lets you objectively compare SEO agencies on methodology, transparency, reporting, and results.
- 15 weighted evaluation criteria
- 1-5 scoring scale with rating guide
- Questions to ask each agency
- Red flag indicators to watch for
- Total score calculator (out of 75)
- Pair with our agency hiring guide
SEO Content Calendar Template
Plan an entire year of SEO content with this structured calendar. Includes topic cluster mapping, publishing frequency planning, and KPI tracking built in.
- 12-month content planning grid
- Topic cluster mapping worksheet
- Publishing frequency recommendations
- Content type mix (blog, guide, video, etc.)
- Monthly KPI & traffic goal tracker
- Seasonal content ideas for Indian market
Keyword Research Template
A structured spreadsheet for building keyword maps. Includes columns for search volume, CPC, competition, search intent, and a priority scoring system to focus on high-impact terms.
- Keyword data columns (volume, CPC, competition)
- Search intent classification (I/C/N/T)
- Priority scoring formula
- Topic cluster grouping
- SERP feature opportunity flags
- Pre-filled with Indian market sample data
Technical SEO Audit Checklist
A 40+ point technical audit covering everything from crawl budget to Core Web Vitals. Use this to find and fix technical issues that are holding your rankings back.
- Crawlability & indexation checks
- Site speed & Core Web Vitals targets
- Schema markup & structured data audit
- Mobile usability assessment
- Security (HTTPS, mixed content)
- Priority ranking (Critical / High / Medium / Low)
Link Building Pitch Template
5 proven email templates for guest posting, resource page outreach, broken link building, and digital PR. Plus an outreach tracker to manage your campaigns.
- Guest post pitch email template
- Resource page outreach template
- Broken link building email
- Digital PR / HARO-style pitch
- Follow-up sequence (3 emails)
- Outreach tracker spreadsheet
SEO Report Template
A professional monthly/weekly SEO report template with sections for organic traffic, keyword rankings, backlink growth, and ROI. Designed to impress clients and stakeholders.
- Executive summary section
- Organic traffic & conversion charts
- Keyword ranking movement tables
- Backlink profile growth tracker
- ROI & revenue attribution section
- Next-month action items & recommendations
GEO Readiness Checklist
Is your brand ready to be cited by ChatGPT, Gemini, and Perplexity? This 12-point checklist assesses your entity authority, citation density, and AI-optimized content structure.
- Entity authority assessment (Knowledge Graph, Wikidata)
- Citation density across authoritative sources
- E-E-A-T signal evaluation
- AI-citable content structure review
- Brand mention monitoring setup
- Pair with our GEO services for full optimization
Need Help Implementing These?
Templates are a great start. If you want an expert team to handle your SEO, AEO, and GEO — we're here to help. Starting from ₹20,000/month.
Frequently Asked Questions
Yes. All 8 SEO tools and templates on this page are completely free to download. No email signup required, no hidden charges. We created these because we believe every Indian business deserves access to professional-grade SEO resources.
These templates are designed for Indian business owners, marketing managers, startup founders, and in-house SEO teams. Whether you're doing SEO yourself or evaluating an agency, these tools will save you hours of work.
The scorecard has 15 evaluation criteria. For each agency you're considering, score them 1-5 on each criterion. The total score (out of 75) gives you an objective comparison. We recommend using this alongside our guide on how to choose an SEO agency in India.
The GEO (Generative Engine Optimization) Readiness Checklist helps you assess whether your brand is likely to be cited by AI engines like ChatGPT, Gemini, and Perplexity. It covers entity authority, citation density, content structure, and E-E-A-T signals — the factors that make AI recommend your brand.
Absolutely. These templates are designed to be used by agencies, freelancers, and consultants for their client work. We only ask that you don't resell them as your own product. If you find them valuable, consider linking to this page or mentioning Kalindi Marketing as the source.
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